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B2B and B2C

Although the marketing programs applied for both the terms are same, like, internet marketing, direct marketing, advertising, public relations and events, however the way they are executed and the marketing activities may differ from one another. Here are few differences B2B and B2C listed below.

Difference Between the B2B Buyers and B2C Buyers

B2B Buyers

B2C Buyers

B2B buyers are more focused on the logic of the product B2C buyers are more focused on the benefits of the product
There is no personal emotion involved in the purchasing decision of a B2B buyer B2C buyer’s decision is more emotional
B2B buyers focus on how your product or service saves their time, money and resources B2C buyers will focus on the result and benefits that your product or service will bring to them

Purchasing Process

B2B Purchase

B2C Purchase

It usually includes multi-step buying process that needs more than one person to decide on the purchase It usually includes short and simple purchasing process
It requires long time to get executed It takes few days to get executed

Sales Process

B2B Sales

B2C Sales

It requires consultative selling, that is based on understanding a client’s needs and developing a relationship of trust It includes a process that is direct to the consumer involve a retailer

Importance of Brand

B2B Market

B2C Market

In this type of marketing brand will help you to be considered and recognized In this type of marketing brand will encourage the customer to buy, remain loyal and potentially pay a higher price
In this type of marketing brand is created through personal relationship and consultative selling In this type of marketing brand is created through advertising and social media

Write a mail at contact@intransure.com or call us at +1 929 900 8026 and let us tell you how we can add value to your business.

About The Author

Shrey Patel works with Intransure Technologies as Search Engine Optimizer. His passion for helping people in all aspects of Digital Marketing. You can find him on Twitter and LinkedIn.

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