Difference Between B2B and B2C Marketing
B2B and B2C
Although the marketing programs applied for both the terms are same, like, internet marketing, direct marketing, advertising, public relations and events, however the way they are executed and the marketing activities may differ from one another. Here are few differences B2B and B2C listed below.
Difference Between the B2B Buyers and B2C Buyers
|B2B buyers are more focused on the logic of the product||B2C buyers are more focused on the benefits of the product|
|There is no personal emotion involved in the purchasing decision of a B2B buyer||B2C buyer’s decision is more emotional|
|B2B buyers focus on how your product or service saves their time, money and resources||B2C buyers will focus on the result and benefits that your product or service will bring to them|
|It usually includes multi-step buying process that needs more than one person to decide on the purchase||It usually includes short and simple purchasing process|
|It requires long time to get executed||It takes few days to get executed|
|It requires consultative selling, that is based on understanding a client’s needs and developing a relationship of trust||It includes a process that is direct to the consumer involve a retailer|
Importance of Brand
|In this type of marketing brand will help you to be considered and recognized||In this type of marketing brand will encourage the customer to buy, remain loyal and potentially pay a higher price|
|In this type of marketing brand is created through personal relationship and consultative selling||In this type of marketing brand is created through advertising and social media|
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