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Posts By Shrey Patel

Developing Applications on iOS

iOS is a mobile operating system for Apple devices. iOS works on iPhones, iPads, iPod Touch and Apple TV. iOS is based on the Mac OS X for desktop and laptops. The iOS developer kit provides tools for iOS app development. Designed to be used with Apple's multi-touch gadgets, the OS helps the input through direct control. The OS reacts…

Influencer Marketing

What: Influencer marketing plans engage the strong voices in one’s industry – i.e., people who listen your target audience – to help bring your content to them. Influencer involvement can be something very simple, like regularly re-tweeting and/or re-tweeting your message to their communities, or in further detail, co-producing message for joint communication. This idea can be leveraged on unpaid…

Pay Per Click

What PPC: Search engine marketing (SEM) or paid search affects buying ads or sponsored listings which appear on search engine results pages (SERP) when viewers search for data relevant to content. When it may seem like a candid concept, it’s a carefully complicated technique to adept, attributed to the complicated nature of keyword targeting, platform-specific display variations, ongoing algorithm changes,…

Paid Content Advertising

There isn’t a brand that survives in vacuum. To flourish and grow, it requires a constant inflow of supporters who believe in its perspectives, points, and purposes, and consumers who purchase its products. This is the reason why marketing was created – to draw interest and circulate information about a brand’s favorable aspects, creating desire for its products and services,…

21-social-media-tools

21 Social Media Tools AgoraPulse: AgoraPulse helps you create contests, monitor your results, and customize your reporting. Buffer: Schedule content to publish across various social media platforms. Create a posting schedule for each social network and queue posts to be shared at an optimal time. Buzzsumo: Find the most popular content and stay updated on what is happening in your…

b2b-and-b2c-1

B2B and B2C Although the marketing programs applied for both the terms are same, like, internet marketing, direct marketing, advertising, public relations and events, however the way they are executed and the marketing activities may differ from one another. Here are few differences B2B and B2C listed below. Difference Between the B2B Buyers and B2C Buyers B2B Buyers B2C Buyers…

The Anatomy of an Effective Homepage

As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we have identified certain qualities that compose an effective homepage. Effective Homepage The Basics: It doesn’t matter what kind of website…

6 Digital Marketing Trends of 2016

Digital Marketing Trends Lights, Camera, Action: Video content will take over in 2016 – Companies are finding that video content leads to greater customer engagement with consumers. Many companies will soon consider video to be a must-have in their digital marketing trends and plans. Mobile Wins: Mobile over everything – Mobile consumption continues to dominate the desktop. Therefore, we are…

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